Download AMACOM Building Your EBay Traffic the Smart Way by Joseph T. Sinclair PDF

By Joseph T. Sinclair

«What should you may perhaps double your eBay revenues with one mouse click on? Sound most unlikely? Welcome to the subsequent colossal improvement on the planet of on-line auctions: datafeeds. utilizing a datafeed to export your eBay public sale listings, your goods will now floor in shopping-focused searches played through engines like Yahoo! buying, Amazon, and Googles new Froogle provider. rather than a basic seek, which unearths millions of web content that only point out an merchandise, websites like Froogle and Yahoo! purchasing go back an inventory of on-line shops who truly promote the product. do you want to be on these lists? «Building Your eBay site visitors the good way» promises dozens of recent thoughts for achieving humans whose purely target is to shop for. With public sale administration software program or a provider, your eBay company details is stored in a database which can feed details to different e-commerce structures - like Froogle, Yahoo! procuring, Amazon, and different product se's. because of this your product is now to be had not just to eBay purchasers but additionally to a complete new universe of web shoppers! «Building Your eBay site visitors the great way» additionally unlocks the very good energy of cross-selling (linking from one public sale to another), precise advertisements, pro-quality images, eBay shops, on-line department shops, and masses more!»

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5 x 11 sheets. 30 BUILDING YOUR EBAY TRAFFIC THE SMART WAY Direct mail is very effective. We tend to discount this fact, because we don’t read direct mail in which we are not interested. But when a solicitation arrives in the mail for a product we happen to want or need that day, we read it. And often the solicitation is quite enticing. Generally eBay product descriptions should be somewhere in length between a catalog description and a direct mail solicitation. You can justify writing longer ads for more expensive or more complex products.

When Yahoo Product Search emerged from beta in September 2003 and started operation officially as a feature of Yahoo, it was renamed Yahoo Shopping. Yahoo then started charging retailers for listings with a substantial fee for every click-through on an item. Click-Throughs In Yahoo Shopping, each time a potential buyer clicks on your item, you are charged a fee. It wouldn’t be so bad if each clickthrough resulted in a sale. But a high ratio of click-throughs to sales can make Yaho Shopping an expensive way to sell at retail on the Web, unless you sell items with a generous margin.

Froogle will deliver a series of item listings to you, in CHAPTER 2 THE NEW DATAFEED MARKETPLACES 17 effect a catalog. You simply decide where you want to buy, and one click will get you to the selling website. It’s simple and effective. 1 Froogle looks a lot like Google. ©2004 Google For a long time many people have been using Google to shop. Since it’s impossible to track sales through Google, no one knows how many sales are made through Google. My best guess is that the sales volume is equal to if not greater than eBay.

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