By Brian T. Edwards
When Henry Luce introduced in 1941 that we have been dwelling within the "American century," he believed that the overseas acclaim for American tradition made the area favorable to U.S. pursuits. Now, within the electronic twenty-first century, the yankee century has been outmoded, as American video clips, tune, games, and tv indicates are obtained, understood, and transformed.
How will we make experience of this shift? construction on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural alternate which are leading edge, sped up, and whole of diversions. formed via the electronic revolution, those paths are entwined with the becoming fragility of yankee "soft" energy. They point out an period after the yankee century, within which well known American items and phenomena—such as comedian books, teenager romances, social-networking websites, and methods of expressing sexuality—are stripped in their institutions with the USA and recast in very diverse forms.
Arguing opposed to those that speak about an international during which American tradition is simply replicated or appropriated, Edwards specializes in artistic moments of uptake, during which Arabs and Iranians make anything unforeseen. He argues that those items do greater than expand the achieve of the unique. They replicate an international during which tradition forever circulates and gathers new meanings.
About the Author
Brian T. Edwards is Crown Professor in heart East experiences and professor of English and comparative literary experiences at Northwestern college, the place he's additionally the founding director of this system in center East and North African experiences. he's the writer of Morocco sure: Disorienting America's Maghreb, from Casablanca to the Marrakech show and a coeditor of Globalizing American stories. His articles were released within the Believer, Public tradition, the Chicago Tribune, and elsewhere.
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Additional info for After the American Century: The Ends of U.S. Culture in the Middle East
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